Redefining the Possible, Redefining York

Being a marketing student, I am very interested in the major changes of York University.  Over the summer, me and my colleagues had a chance to give our input in how the York U would brand themselves, and is amazing to see it finally unfold.

For those who don't know the difference between a product and a brand, an easy way to define those two terms is a product is made in a factory, while a brand is formed in the mind.  It is a bold move for a company to rebrand themselves, something that requires lots of time, investment, and commitment.  A classic case of rebranding in today's society is the company Old Spice. 

Within this week the rebranding has begun, we already see effects of the rebranding.  They have a strong campaign that is integrated throughout the university, ranging from the website, to the new logo, to the "this is my time" Campaign.

The Campaign "this is my time" shows students who changes their passions into actions.  It highlights York students' goals and how they want to positively impact the world in the future.  Within this campaign is a contest for a student to win a free year tuition, which asks applicants to create their own "this is my time" moment.

More details for the campaign can be seen here: http://yorku-mytime.ca/









As the rebranding continues to unfold I am eager to see what will be next.

But for now...
Stay Classy